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Steve Jobs announced that the next version of iTunes will have support for Podcasts. Publishers will be able to register with the iTunes Music Store. Users will be able to subscribe to different feeds and be able to bring their own in!

With all those iPods out there, Podcasts are going to be an increasingly more important part of the media mix. (If they aren’t already.) Apple is making downloading easier for people who are already listening podcasts, and introducing (to the majority) of their users a whole new type of media.

via Engadget